An associate of mine recently put out a plea to a group we’re part of, asking for tips about how to blog faster.
She confided that she was struggling to meet her target of producing one blog post a week for her business because each post was taking her hours to produce. So here are some quick tips which might help you approach your own blog in such a way as to make writing posts easier and faster (number 3 is the clincher):
- Write about what you know. I don’t know about you, but get me onto a subject that I am familiar with and have strong feelings about and I can write at a rate of knots. The words just flow.
- Keep it short – take the pressure off by aiming for 500 words. If you reach 1000, well that is a bonus, but sometimes a short, snappy post which addresses a matter head on is as valuable as a beautifully crafted 1200 piece. Blog posts are not essays, we are not at school dealing with minimum word count requirements, we are simply communicating.
- Answer a question. Think about it – what am I doing in this blog post? I’m answering a question that someone has asked. This is one of the most useful pieces of advice I give my clients: Come up with a list of questions your target audience might ask and answer each question in a blog post. It’ll a) give you a list to work through and b) keep you on track in each post because to answer a question you need to provide useful information in an easy to understand way – and that makes for a perfect blog post! It’s also likely that people are searching Google using this question. So, answer it!
If you want to speed things up even more, then read my blog post on a template to follow. You can even download the template and use it as the basis of writing good blog posts!
See, this blog post fills the three points above:
- I’m writing about what I know
- The word count is under 400!
- I’m answering a question that someone in my target audience asked!
How long did this blog post take me to write? Under ten minutes!